San Francisco, 13 December 2018 - The global chocolate confectionery market is anticipated to
reach USD 154.5 billion by 2025, according to a new report by Grand View
Research, Inc. Recent approvals of factor concentrate by regulatory bodies,
favorable government initiatives and mandates, and rising adoption of prophylaxis
treatment are the key factors that are driving the market growth.
The Chocolate
Confectionery market growth is anticipated to increase due to favorable impact
of advertising. Chocolate confectionery manufacturing companies conduct several
marketing & promotional activities to increase the outreach of their
products amongst their targeted end user segments. In addition, appealing
packaging of products, innovative branding activities and promotional events
increase the demand for chocolates amongst consumers. Gift packages with
chocolates, products targeting holiday and festival seasons, “healthy snack
sized” products are very popular amongst parents and children who constitute a
major end user segment. Moreover, marketing strategies targeting kids is gaining
momentum in this market. For instance, Ferrero India has initiated several
marketing activities to promote the sales of its Kinder Joy chocolates.
The company has
focussed on branding the products keeping kids as the target audience. The
company has introduced the kinder toys within the chocolates and strategies
such as blue chocolates and pink chocolates aimed at boys and girls
respectively. In addition, the company also has conducted several marketing
events. For instance, in the 2016, the company initiated an innovative platform
for storytelling, namely ‘The Kinder Joy story station’ to increase brand
engagement. This platform resulted in the company receiving over 2.2 million
calls in three months. Such advertising and marketing strategies are bound to
increase the demand for chocolate confectionery products over the forecast
period.
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request a sample copy or view summary of this report:
www.grandviewresearch.com/industry-analysis/chocolate-confectionery-market
www.grandviewresearch.com/industry-analysis/chocolate-confectionery-market
Further key
findings from the study suggest:
- Countlines market accounted for the largest share in 2016.
Countlines are patronized by the modem eat-on-the-move, modem snacking
consumer with informal eating patterns.
- Dark chocolate is likely to witness the fastest growth over the
forecast period as it is considered a healthier option with lower calories
as compared to milk and white chocolates.
- Asia Pacific is anticipated to witness substantial growth over the
forecast period, owing to large population base and rising disposable
income in the region. In addition, several large international players are
setting up local manufacturing, production & storage facilities in
varied countries in this region such as India and China.
- Major players of the market include, Mars, Inc., Mondelēz
International, Inc., Nestlé S.A., the Ferrero Group, and The Hershey
Company.
Grand View Research has segmented the global Chocolate
Confectionery market on the basis of product and region:
Chocolate Confectionery Product Outlook (Revenue, USD
Million, 2014 - 2025)
- Boxed
- Countlines
- Molded Bars
- Seasonal Chocolates
- Straightlines
- Others
Chocolate Confectionery Type Outlook (Revenue, USD
Million, 2014 - 2025)
- Milk
- Dark
- White
Chocolate Confectionery Regional Outlook (Revenue, USD
Million, 2014 - 2025)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- Asia Pacific
- Japan
- China
- Latin America
- Brazil
- Mexico
- Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
Access Press Release Of
This Research Report by Grand View Research: www.grandviewresearch.com/press-release/global-chocolate-confectionery-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.