The U.S. candy market is expected to reach a value of
USD 19.6 billion by 2025, according to a new report by Grand View Research,
Inc. Growing consumer expenditure and disposable income and increasing trend
towards urbanization is driving the growth of the candy market in the U.S.
Candies and chocolates are generating huge amount of sales in the U.S.
targeting the sweet tooth among the people. Huge revenue generation of candies
is primarily due to their consumption during holidays like Halloween and Easter
accounting for around USD 3.5 billion sales.
Currently, around 82% of the population in North
America are living in the urban areas with high concentration in mid and
large-sized cities. Such huge trend towards urbanization has led to growing
awareness for new products and their easy availability. This is due to the fact
that giant players have a significant hold of the candy market in the urban
areas.
Children with inclination towards a sweet tooth is a
major factor driving the demand of the products. Hence, this group of
population is a huge contributor towards revenue generation of the market.
Moreover, key players are creating appealing advertisements targeting the
children and young population, thus, attracting them towards impulse purchase.
Teenagers are also a significant target population for candies, especially
chocolate candies due to high preference for the chocolate flavor.
Increase in product innovation and new product
development has led to high growth of the market. Sugar-free candies
manufactured by the key players is further expected to boost the market demand
for the diabetic population. Companies are also engaged in new product launch,
which is further boosting the demand for candies. For instance, in March 2017,
Hershey’s Reese’s brand launched Reese’s Crunchy
Cookie Cup. In May 2016, DeMet’s Candy Company launched a new product, TURTLES
Double Chocolate.
Full
Research Report On U.S. Candy Market By Grand View Research:
www.grandviewresearch.com/industry-analysis/us-candy-market
www.grandviewresearch.com/industry-analysis/us-candy-market
Further
key findings from the report suggest:
- Chocolate candies dominated the market in 2016
and is also expected to show high CAGR over the forecast period due to the
numerous health benefits associated with these products
- Non-chocolate candies held significant market
share in 2016 owing to a wide variety of flavors as well as sugar-free
candies available in the market
- Gummies contributed significantly in the U.S.
candy market due to its huge customer preference and availability of
different shaped gummies
- Based on the end-use segment, super/hyper markets
dominated the market in 2016 due to its huge storage capacity and
organized aisle format leading to a convenient shopping
- Online stores segment is projected to witness
lucrative CAGR over the forecast period due to the lucrative offers and
discounts available
- Few key companies are Ferrara Candy Co.; The
Hershey Company; Mondeléz International Inc.; Nestlé SA; and DeMet’s Candy
Co.
Browse
More Reports Of This Category By Grand View Research:
www.grandviewresearch.com/industry/consumer-goods
www.grandviewresearch.com/industry/consumer-goods
Grand View Research has segmented the U.S. candy market on the basis of
product, and end use:
U.S. Candy
Product Outlook (Revenue, USD Billion; 2014 - 2025)
- Chocolate
Candy
- Non-chocolate
Candy
- Caramel
candies
- Gummies
- Hard
Candies
- Chewing
Gums
- Others
U.S. Candy
End-Use Outlook (Revenue, USD Billion; 2014 - 2025)
- Super/Hyper
Markets
- Convenience
Stores
- Online
Stores
- Others
Access
Press Release Of This Research Report By Grand View Research:
www.grandviewresearch.com/press-release/us-candy-market-analysis
www.grandviewresearch.com/press-release/us-candy-market-analysis
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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