The U.S. biscuits market is expected to reach USD 31.6
billion by 2025, according to a new report by Grand View Research, Inc. Product
innovation and mergers & acquisitions are two major strategies undertaken
by key companies in the U.S. biscuits market. These are among key factors
contributing to market growth as manufacturers are reformulating their products
to gain higher margins as well as meet health-orientated consumer demand. For
instance, Mondelez’s belVita established a new trend in the adult breakfast
biscuit market and gained the title of on-the-go packaging with nutritional
credentials. Key players are consistently striving to widen their product
portfolio by acquiring players of adjacent market segments. For instance,
Turkey’s Yildiz surpassed US cereals maker Kellogg Co. and UK-based Burton’s
Biscuits and became the market leader after acquiring United Biscuits in 2014.
Companies have adopted technologically advanced
machinery such as robotics to improve their ability to rapidly prototype &
launch new brands, introduce automated quality control instrumentation,
maintain consistency in workflow, and develop fully integrated networks to
automate baking, packaging, & other operations. Key companies track sales
in real time using a network of handheld wireless devices and centralized
enterprise resource planning systems. Companies are increasingly promoting
their brands as free of trans fats, saturated fats, and artificial flavors
& sweeteners, and promoting ingredients such as organic wheat flour, cane
sugar, rice syrup, and corn starch. Thus, inclination toward low sugar and
calorie content is motivating biscuit manufacturers to develop nutritious
biscuits, thus presenting significant growth opportunities to the market.
Full
Research Report On U.S. Biscuits Market By Grand View Research:
www.grandviewresearch.com/industry-analysis/us-biscuits-market
www.grandviewresearch.com/industry-analysis/us-biscuits-market
Further
key findings from the report suggest:
- The organized segment accounted for the largest
share of the type segment in 2016 owing to presence of established market
players that adopt competitive strategies to restrain the entry of new
players
- Crackers attained the dominant share of the
products segment in 2016, which can be attributed to unprecedented growth
in snacking as well as consumption while engaging in entertainment
activities
- Cookies held the second-largest share in the
products segment in 2016 owing to their high consumption and preference by
all age groups
- In 2016, wheat held a substantial share of the
source segment owing to health and nutritional benefits over all-purpose
flour
- Millets is anticipated to grow at an
exponential rate throughout the forecast period as a result of increase in
consumption by diet & weight-conscious consumers
- E-commerce or online stores are anticipated to
exhibit exponential CAGR owing to price discounts offered on major
products and greater convenience compared to supermarkets or convenience
stores
Browse
More Reports Of This Category By Grand View Research:
www.grandviewresearch.com/industry/consumer-goods
www.grandviewresearch.com/industry/consumer-goods
Grand View Research has segmented the U.S. biscuits market on the basis
of type, product, source, and distribution channel:
U.S.
Biscuits Type Outlook (Revenue, USD Billion, 2014 - 2025)
- Organized
- Unorganized
U.S.
Biscuits Product Outlook (Revenue, USD Billion, 2014 - 2025)
- Cookies
- Filled/Coated
Biscuits
- Crackers
- Cream
Wafers
- Others
U.S.
Biscuits Source Outlook (Revenue, USD Billion, 2014 - 2025)
- Oats
- Wheat
- Millets
- Others
U.S.
Biscuits Distribution Channel Outlook (Revenue, USD Billion, 2014 - 2025)
- Specialist
Retail Stores
- E-commerce
- Convenience
Stores
- Supermarkets
- Others
Access
Press Release Of This Research Report By Grand View Research:
www.grandviewresearch.com/press-release/us-biscuits-market-analysis
www.grandviewresearch.com/press-release/us-biscuits-market-analysis
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More
Information: www.grandviewresearch.com
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