San Francisco, 20
February, Mobile Marketing Market Size, Share & Trends Analysis Report By
Solution (Mobile Web, Location-based Marketing, QR Codes, In-App Messages), By
Enterprise Size, By End Use, and Segment Forecasts, 2019 – 2025.
The global mobile marketing market size is poised to reach
USD 223.41 billion by 2025, progressing at a CAGR of 22.8% over the forecast
period, according to a new study by Grand View Research, Inc. Mobile marketing
is a promotional activity that helps to connect advertisers to end users through
push notifications and emails, among others, that are sent directly to
customers. Surging use of smartphones to access online content coupled with
growing trend of location-based mobile marketing is projected to drive the
global market over the forecast period. Moreover, increasing number of social
media platforms and users accessing popular multimedia content on the internet,
such as videos, audio, and text, are anticipated to propel the market over the
forecast period.
Global Positioning Systems
(GPS) and Radio Frequency Identification (RFID) technology are used by
enterprises to acquire data about consumer preferences, which is further
analyzed in order to target nearby customers by sending them notifications
about relevant products and services. Furthermore, mobile devices are the
largest source of digital data, and most of the data is accessed through social
media platforms, web browsers, and mobile applications. Spiraling adoption of
Artificial Intelligence (AI) and big data analytics in mobile marketing to
monitor consumers’ preferences and deliver accurate insights to reach right
customers is estimated to bolster the growth of the market over the forecast
period.
Based on several surveys, more
than 70.0% of enterprises are of the opinion that mobile devices have
transformed their businesses and customer experience by enabling continuous
interaction with customers and employees. Consumers are increasingly preferring
online shopping owing to increasing penetration of smartphones.
Companies are highly focused on
advertising their products and services through e-commerce channels. This has
helped the retail segment to command a significant revenue share in 2018. Key
players focus on mergers and acquisitions that will help to enhance their
regional presence and target new customers across the globe. However, growing
privacy concerns coupled with increasing use of ad blockers to avoid unwanted
content can hamper the growth of the market over the forecast period.
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Report On Mobile Marketing Market Analysis:
Further key findings from the study suggest that:
·
North America represented a
significant revenue share of the global mobile marketing market owing to rise
in the use of Over the Top (OTT) content and social media content along with
the highest percentage of smartphone penetration
·
The market in Latin America is
expected to exhibit the highest CAGR over the forecast period owing to
significant rate of smartphone penetration in Brazil and Mexico, along with
high investment in improvement of network infrastructure.
·
Increasing number of OTT
content subscribers in Latin America is likely to create significant
opportunities for industry players over the coming years
·
Companies leveraging machine
learning, AI, big data, and augmented reality technologies for high customer
engagement through televising or displaying of ads are poised to help the
market gain traction over the coming years
·
Significant use of GPS and RFID
technologies for location-based mobile marketing is projected to boost the
growth of the market over the forecast period
·
Key players are focused on
collaborating with content service providers, which is likely to help target
new customers and increase their regional presence.
Browse More Reports Of This Category By
Grand View Research At: https://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the
global mobile marketing market on the basis of enterprise size, solution, end
use, and region:
Mobile Marketing Enterprise
Size Outlook (Revenue, USD Million, 2014 - 2025)
·
Large Enterprises
·
Small & Medium Enterprises
Mobile Marketing Solution
Outlook (Revenue, USD Million, 2014 - 2025)
·
Mobile Web
·
SMS
·
Location-Based Marketing
·
In-App Messages
·
Push Notifications
·
QR Codes
·
MMS
·
Others
Mobile Marketing End-Use
Outlook (Revenue, USD Million, 2014 - 2025)
·
Retail
·
Media & Entertainment
·
Travel
·
Automotive
·
Healthcare
·
IT & Telecom
·
BFSI
·
Others
Mobile Marketing Regional
Outlook (Revenue, USD Million, 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
U.K.
o
Germany
·
Asia Pacific
o
China
o
India
o
Japan
·
Latin America
o
Brazil
o
Mexico
·
Middle East & Africa (MEA)
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Press Release of this Report:
https://www.grandviewresearch.com/press-release/global-mobile-marketing-market
https://www.grandviewresearch.com/press-release/global-mobile-marketing-market
About Grand
View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
For more information: www.grandviewresearch.com/
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