San Francisco, 11 April , Smart
TV Market Analysis By Resolution (4K UHD TV, HDTV, Full HD TV, 8K TV), By
Screen Size (Below 32 Inches, 32-45, 46-55, 56-65, Above 65 Inches), By Screen
Type, By Region, And Segment Forecasts, 2018 - 2025
The global smart TV market is
expected to reach USD 292.55 billion by 2025, according to a new report by
Grand View Research, Inc. The introduction of 4K resolution-equipped
televisions, coupled with the shifting preference toward OLED and QLED
displays, is expected to emerge as a major trend in the smart TV industry.
Streaming
devices such as Apple TV, Amazon Fire TV, and Google Chromecast are changing
the consumers’ viewing experience. Several manufacturers are teaming up with
OTT content and device providers to provide built-in features with no further
requirement of a set-top box. For instance, TCL Corporation has teamed up with
Roku, Inc. and introduced a 4K HDR Roku TV. The China-based vendor is using the
Roku platform for its television product line. Additionally, Hitachi, Ltd.,
Hisense Co. Ltd, and Sharp Corporation have also teamed up with Roku, Inc. to
provide such features.
Key
players have developed their proprietary operating systems or have partnered
with open source providers in order to offer a plethora of apps to their
customers. For instance, Google Inc.’s Android OS is widely used in televisions
manufactured by Sony Corporation, LG Electronics, Inc., TCL Corporation, and
Koninklijke Philips N.V.
Several
regional players are focusing on expanding their presence globally to gain
market share. The industry is witnessing intense rivalry among premium segment
as players have exhibited keenness towards introducing and promoting Ultra High
Definition (UHD) screens.
The
growing popularity of smart homes has supplemented market growth as smart TVs
help in enhancing the content viewing experience. As the home entertainment
sector is paving its way in smart homes, the market is expected to witness increased
demand over the next nine years. Large screen televisions are expected to
capture substantial share fueled by rising consumer aspirations and affordable
price points. Moreover, people are replacing their existing traditional
televisions in the wake of availability of new high-tech and affordable
solutions.
Access Full
Research Report On Smart TV Market Analysis:
Further key findings from the report
suggest:
·
The 4K UHD segment is expected
to witness significant growth over the forecast period. The plummeting prices
of these TVs are attracting customers and triggering the demand.
·
The 46- to 55-inch segment is
expected to dominate the market over the forecast period. The growth can be
attributed to features such as high resolution and high picture quality with
Dolby Digital sound, which can be better experienced on larger screen sizes.
·
Flat-screen TVs dominated the
market in 2016 and are expected to continue doing so due to their relatively
lower prices as compared to their curved-screen counterparts.
·
The Asia Pacific region is
expected to dominate the overall smart TV market with an expected CAGR of over
10% throughout the forecast period. The emergence of new players in China is
expected to contribute to the regional growth.
·
The key players in the industry
include Samsung Electronics Co. Ltd., LG Electronics, Inc., Sony Corporation,
Panasonic Corporation, and Videocon Industries Limited.
Browse More Reports Of This
Category By Grand View Research At: https://www.grandviewresearch.com/industry/display-technologies
Grand View Research has
segmented the market for smart TV by resolution, screen size, screen type, and
region.
Resolution
Outlook (Revenue and Volume; 2014 - 2025)
·
4K UHD TV
·
HDTV
·
Full HD TV
·
8K TV
Screen
Size Outlook (Revenue and Volume; 2014 - 2025)
·
Below 32 inches
·
32 to 45 inches
·
46 to 55 inches
·
56 to 65 inches
·
Above 65 inches
Screen
Type Outlook (Revenue and Volume; 2014 - 2025)
·
Flat
·
Curved
Regional
Outlook (Revenue, USD Billion; 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
China
o
India
o
Japan
·
Latin America
o
Brazil
o
Mexico
·
Middle East and Africa (MEA)
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Press Release of this Report: https://www.grandviewresearch.com/press-release/global-smart-tv-market
About Grand
View Research
Grand View Research, Inc. is a U.S. based market research
and consulting company, registered in the State of California and headquartered
in San Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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